Regardless of the size of your business, online advertising is an important tactic for drone businesses.
In this guide, we are going to share some strategies and tips to help you raise brand awareness and grow your business on a small budget using online advertising.
To determine how best to market your small business online, you should consider these questions:
What search terms are your customers typing online?
Who and where are they typing them?
In what ways can your product be differentiated from your competitors'?
After answering these questions, you can develop an advertising strategy to help you reach more customers and grow your business.
1. Google Ads for Drone Businesses
In the past, small and local businesses usually advertised to large groups of people in the hopes of catching the attention of a small percentage of them. You would put an ad in the Yellow Pages or a local newspaper, or perhaps buy a radio spot, and hope for the best.
Advertising online is generally more cost-effective and more effective, because you're able to target your budget at a more targeted audience, and closely measure how your advertising efforts are performing.
PPC (pay-per-click) marketing is one of the most measurable forms of online advertising. It involves placing advertisements in search results when people are looking for products or services that your business offers. Every time someone clicks on your ad, you pay a small fee to the search engine. Due to this, paid search is also called pay-per-click marketing.
As Google is the most popular search engine in the world, its search advertising platform, Google Ads, is the most popular platform for PPC advertising.
You can make Google Ads work even on a limited budget by adhering to these best practices:
Bidding on keywords with high intent
Ads should only be placed on keyword searches that demonstrate commercial intent, or the searcher's desire to buy something. For example, if you’re providing facade inspections as a service, you’ll get more value out of people searching for specific phrases like “drone facade inspections” than something broad and generic like “facade inspections.” Keyword research will help you find those relevant keyword terms.
Using various targeting methods
You might, for example, use targeting criteria to show advertising exclusively to individuals who fit a specific demographic (such as women or people with high incomes) or restrict your ads to only appear during your small business's active running hours.
Work on improving your quality score
Google assigns each keyword in your account a Quality Score, which measures how relevant your ads are to people searching for the particular keyword. Google will reward you with higher ad rankings if your ads are more relevant, so your cost per click will be lower. Therefore, businesses that take the time to create high-quality ads can get more exposure for less money.
2. Bing Ads for your drone business
Despite having a smaller market share than Google, Bing is still used by millions of people every month. That's millions of people you could be advertising to. Bing Ads also tend to be less expensive for small businesses than Google Ads.
The average cost per click (or CPC) on Bing Ads is 33% lower than on Google Ads. You may also want to add Bing Ads to your online advertising mix for the following reasons:
Bing has better device targeting options
Some parts of your advertising campaigns can be controlled more precisely with Bing Ads
Bing is especially popular among older, high-income earners.
Furthermore, if you currently use Google AdWords, duplicating your AdWords campaigns and using the same ad creative on Bing is simple. So there’s very little reason not to reach that additional audience that might be interested in your business.
3. Social Media Advertising for Drone Businesses
Paid advertising on popular social media platforms such as Facebook, Twitter, and Instagram is another cost-effective and efficient approach to promote your drone business.
The benefits of advertising on social media are obvious. Let’s take Facebook for example. Approximately 80% of Americans use Facebook, and more than half of them use it several times every day!
On average, Facebook advertising costs are cheaper than other forms of online advertising, and Facebook offers a tremendous amount of granularity when it comes to targeting options. For example, you can reach out to males aged between 30-45, who live in New York and are homeowners.
Your drone business marketing strategy should include all three of these avenues (Google, Bing, and Facebook).
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